Product page optimisation, category architecture, shopping results and the specific technical challenges that large product catalogues create for search engines.
E-commerce SEO has a different set of problems from standard websites. Category pages competing with each other for the same keywords. Product pages with near-identical descriptions. Faceted navigation creating thousands of low-value URLs. Session-based URLs destroying crawl budget. Out-of-stock products handled incorrectly. We have worked with e-commerce platforms across Shopify, WooCommerce, Magento and custom builds. We know where each one creates technical SEO problems and how to fix them without disrupting your operations. We also cover Google Shopping optimisation, product schema for rich results and optimising for the buying intent keywords that convert.
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